What This Toolkit Is Designed to Do
The Campaign Reality Check Toolkit combines budget visibility and outcome forecasting into a single planning system. Together, the tools help teams see both where budget is allocated and what those allocations can realistically produce.
The toolkit is designed to support alignment, expectation-setting, and constraint awareness before execution begins.
When This Toolkit Is Most Useful
This toolkit is ideal when:
Multiple stakeholders are involved in planning
Budgets and expectations are misaligned
Teams need a defensible planning framework
Decisions must be grounded in reality, not optimism
It creates a shared reference point for planning conversations.
What This Toolkit Does Not Do
To be explicit:
It does not optimize performance
It does not replace strategy or execution
It does not provide recommendations
Its value lies in clarity and realism, not tactical guidance.
Delivery & Format
The toolkit is delivered as a set of Google Sheets designed to work together. Each tool is structured for transparency, making it easy to understand how inputs, constraints, and outputs connect.