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Campaign Forecast & Reality Check

$599.00

A mathematical reality check on campaign expectations.


This tool translates budget and efficiency assumptions into achievable outcomes, exposing limits and gaps early — before plans turn into overcommitment.

A mathematical reality check on campaign expectations.


This tool translates budget and efficiency assumptions into achievable outcomes, exposing limits and gaps early — before plans turn into overcommitment.

What This Tool Is Designed to Do

The Campaign Forecast & Reality Check translates planning assumptions into mathematically achievable results. It helps teams understand what their current inputs — such as budget and efficiency assumptions — can realistically produce.

This tool exists to expose gaps between expectations and constraints early, before plans are committed or resources are allocated.

When This Tool Is Most Useful

This tool is particularly helpful when:

  • Forecasts feel optimistic but hard to defend

  • Leadership expectations exceed mathematical limits

  • Plans are built on assumed efficiency rather than constraints

  • Teams need a neutral way to validate projections

It supports better decision-making by making limits visible.

What This Tool Does Not Do

To set clear boundaries:

  • This tool does not predict performance

  • It does not optimize campaigns or outcomes

  • It does not provide recommendations or strategy

It shows what current assumptions produce, not what should be changed.

Delivery & Format

This product is delivered as a Google Sheet that emphasizes transparency and traceability. All calculations are visible, allowing users to understand how inputs translate into results without hidden logic.