Campaign Pre-Flight for Marketing AgenciesDon’t let a client approve a campaign plan the math can’t support.
The Spherical Agency Planning Framework helps marketing agencies pressure-test client goals, budgets, forecasts, and assumptions before the recommendation becomes a commitment.
Most agencies optimize after launch. Better agencies pressure-test the plan before the client approves the budget.
The pre-flight check should happen before every serious client media recommendation.
Use the Spherical Framework to:
Find the planning gap before launch.
See whether the budget actually supports the goal.
Identify where assumptions break before spend is committed.
Turn client expectations into a decision-ready plan your team can defend.
Founding Agency License: $5,999
Limited to the first 10 agencies during the initial commercial rollout.
Use it before your next client budget approval.
Instant access. Self-guided through the Spherical Intelligence Layer.
Commercial agency use. Editable Google-based assets. No subscription.The planning gap your team needs to catch before launch.
A client goal can sound reasonable until the plan is modeled.
The gap exists before launch. Reporting only reveals it.
Without a pressure-tested plan, that gap often shows up after launch as a performance problem.
With the Spherical Agency Planning Framework License, your agency can identify the gap before budget approval and recommend the right decision path before the client spends the money.
That decision may be to increase budget, reset the goal, revise CPA expectations, change the channel mix, improve the conversion path, or adjust the recommendation before launch.
The earlier your team finds the gap, the easier it is to fix.
Agencies usually find the planning gap too late.
The most dangerous campaign plan is not the one that looks obviously broken.
It is the one that looks reasonable.
The goal sounds achievable.
The budget looks close enough.
The CPA assumption feels defensible.
The channel mix looks familiar.
The forecast seems good enough to move forward.
Then the campaign launches, and the gap becomes visible when it is already expensive.
By then, the client does not experience it as a planning issue. They experience it as a performance issue.
The budget is already committed.
The expectation is already set.
The campaign is already live.
And your agency is now responsible for explaining why reality does not match the plan.
Most campaign misses are not caused by bad execution alone. Some were planning gaps baked into the recommendation before the campaign ever launched.
The new standard: campaign pre-flight before budget is committed.
Marketing agencies are built to optimize campaigns after launch.
But optimization cannot fix a plan the math never supported.
That is why campaign planning needs a pre-flight check before budget approval.
Before the client approves the budget.
Before the recommendation becomes a commitment.
Before the team starts optimizing against a target the plan may never have supported.
Spherical gives your agency a repeatable campaign pre-flight system for testing whether the goal, budget, assumptions, and recommendation actually hold together before spend is committed.
It helps your team answer the question every serious campaign plan should answer:
Can this plan actually hit the goal?
If the answer is yes, your team moves forward with confidence.
If the answer is no, your team knows what needs to change before the client commits budget.
This is the shift: stop treating planning risk like a post-launch performance problem. Find it before the plan is approved.
What your agency gets with the Founding Agency License
The Spherical Agency Planning Framework Founding Agency License gives your team a reusable commercial planning framework for pressure-testing campaign goals, budgets, forecasts, and recommendations before client budget is committed.
It is built for performance agencies that need a more defensible way to plan campaigns, challenge unrealistic assumptions, and lead client budget conversations with clarity.
The framework is self-guided through the Spherical Intelligence Layer, so your team can begin using it without a required onboarding call or implementation process.
The founding rollout is limited to the first 10 agencies. Founding agencies receive the $5,999 license price, immediate access to the framework, and optional activation support for access, setup, license-use questions, and first-use clarification if needed.
Included with your license
Budget Control Map
A planning tool for identifying whether the available budget can realistically support the desired campaign outcome.
Campaign Forecasting
& Reality Check
A structured way to compare client goals against modeled campaign reality before launch.
Executive Alignment Brief
A client-facing planning narrative that helps translate the math into a clear recommendation.
Commercial Agency Usage Rights
Use the framework internally and commercially across client planning and strategy engagements, subject to the license terms.
Optional Founding Activation Support
Founding agencies receive optional support for access, setup, license-use questions, and first-use clarification if needed.
Editable Google-Based Assets
Your team receives editable planning materials designed for practical use across agency planning cycles.
Spherical Intelligence Layer
A source-grounded planning partner trained on the actual Spherical framework, product documents, workflow rules, and completion logic.
It helps your team navigate the materials, follow the intended completion flow, ask product-specific questions, interpret outputs, identify planning risk, and determine what to do next.
This is what makes the framework self-guided.
No Software Subscription
This is a one-time Founding Agency License purchase.
Built for agency use
Use the framework across clients, campaigns, accounts, planning cycles, and internal strategy workflows.
Use the completed outputs to support client-facing recommendations, planning conversations, and executive alignment.
Founding Agency License $5,999
Limited to the first 10 agencies during the initial rollout.
Standard pricing: $7,500 after founding access closes.
Use it before your next client budget approval.
Secure checkout through Stripe. Instant access after purchase.
Founding pricing is limited to the first 10 agencies.
Need invoice or procurement support? Contact us before purchase.How the campaign pre-flight works
The Spherical Agency Planning Framework helps your team make planning risk visible before the campaign launches.
It turns a client goal into a pressure-tested recommendation before launch.
Your team moves from budget reality, to forecast reality, to client-ready decision path — with the Spherical Intelligence Layer guiding the process as needed.
Together, the framework helps your agency:
Model the client's plan: Build the planning baseline before client decisions are made.
Pressure-test projections: See what the current plan actually produces.
Turn findings into recommendations: Translate forecast gaps into defensible client recommendations.
Make better decisions before budget is committed: Choose the planning path before spend is locked in.
Not generic AI. Product-specific guidance for applying the framework correctly.
The Spherical Intelligence Layer is not ChatGPT, a prompt library, or AI added onto a spreadsheet.
It is a source-grounded planning partner trained on the actual Spherical framework, product documents, workflow rules, and completion logic.
What makes it different
It is grounded in the actual framework.
It can reference the product documents, source materials, workflow requirements, and completion logic.
It helps enforce the methodology.
If assumptions conflict, a source is missing, or a user skips ahead, the Intelligence Layer is designed to guide the team back to the appropriate decision point.
It supports practical use, not generic advice.
Your team can ask where a number should come from, what step to complete next, what a planning gap means, or which planning lever needs to change.
Use it when your team needs to know:
What should we complete next?
Where should this number come from?
Which input, section, or cell should we reference?
Which part of the plan is creating the gap?
Is this budget underpowered for the stated goal?
What assumption needs to be challenged?
What does the client need to decide before launch?
How do we explain this planning gap clearly?
This is what turns the Planning Framework from a set of planning assets into a guided campaign pre-flight system.
Your team does not need to know how to use AI to get value from it.
The value is not in prompt-writing. The value is in having a product-specific guidance layer built around the framework itself.
Built from high-stakes agency planning work, not theory.
The Spherical Agency Planning Framework was developed by Jessica Behal, founder of Spherical Strategies, from more than 20 years of agency strategy, performance marketing, and client planning experience.
Jessica has helped organizations validate assumptions, pressure-test budgets, challenge unrealistic targets, and defend strategic recommendations before significant marketing investments were committed.
Organizations worked with include ODUGlobal, Verizon Wireless, Harrah’s Resorts, University of Virginia, University of Texas, UFC Gyms, and Wharton School of Business.
The Spherical Agency Planning Framework is informed by real campaign planning decisions connected to:
$300M+
Client Revenue
1.4B+
Impressions Generated
10M+
Clicks Generated
20+ Years
Agency Strategy Experience
Those numbers matter because this framework was not built for theoretical planning.
It was built for the moment every performance agency eventually faces:
A client has a goal.
The budget has limits.
The assumptions need to hold.
And the agency needs to know whether the plan can actually support the outcome before the client says yes.
Agency leaders do not need more planning complexity. They need a clearer way to turn complex campaign decisions into recommendations clients can understand.
“Jessica has a rare ability to connect high-level strategy with the underlying math and execution. She translates complex marketing decisions into something clear, structured, and actionable — which fundamentally changes how you plan.”
— Krystal P., Founder & Agency Owner
Commercial agency licensing included
The Founding Agency License is designed for agencies that want to use the framework commercially inside client planning and strategy engagements.
Your agency may use the license to support internal planning workflows, client recommendations, campaign forecasts, budget conversations, and executive-facing planning outputs.
Your agency may use the framework to:
Plan and pressure-test client campaigns.
Evaluate client goals, budgets, forecasts, and planning assumptions.
Create client-facing recommendations based on completed framework outputs.
Use the framework across multiple clients, campaigns, accounts, and planning cycles.
Train internal team members to apply the framework inside your agency’s planning process.
Adapt completed planning outputs for client presentations, strategy decks, and executive alignment conversations.
Your agency may not:
Resell the framework as a standalone product.
Redistribute the editable source files outside your agency.
Give clients direct access to the raw tools, templates, prompts, formulas, or proprietary materials.
Publish the underlying framework, logic, or methodology.
Repackage as your agency’s proprietary software, tool, or product.
Use the framework to train other agencies, consultants, or third parties outside your licensed agency.
What this framework is not
The Spherical Agency Planning Framework License is not a media buying course.
It is not a campaign management platform.
It is not a generic spreadsheet bundle.
It is not a replacement for your agency’s strategic judgment.
It is not a guarantee of campaign performance.
It is not a resale, redistribution, or white-label software license.
It is a commercial planning framework that helps your agency evaluate whether campaign plans are realistic before budget is committed.
Simple Version
Your agency can use the framework commercially to improve client planning work.
Your agency cannot resell, redistribute, publish, or expose the underlying framework as a separate product.
Agency License FAQs
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The Agency License is built for marketing agencies, growth agencies, paid media teams, and strategy teams that plan campaigns for clients and need a more defensible way to evaluate goals, budgets, forecasts, and assumptions before launch.
It is especially useful when your agency is responsible for recommending budget, explaining projected outcomes, or helping clients understand what needs to change for a campaign goal to become realistic.
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Because the framework is most valuable before the client approves the budget.
Once the campaign is live, the expectation is already set and the spend is already in motion. At that point, a planning gap is much harder to correct and much easier for the client to experience as a performance problem.
This framework helps your team identify the gap upstream, while there is still time to adjust the budget, goal, CPA expectation, conversion assumption, channel mix, or recommendation.
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After purchase, your agency receives access to the Spherical Agency Planning Framework license materials, editable planning assets, usage guidance, and the Spherical Intelligence Layer.
The license includes the Budget Control Map, Campaign Forecasting & Reality Check Framework, Executive Alignment Brief, Spherical Intelligence Layer, commercial agency usage rights, and optional founding activation support if needed.
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No. The Founding Agency License is a one-time purchase.
The framework is delivered through editable Google-based planning assets and supporting materials. There is no recurring software subscription attached to the founding license.
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Immediately.
Access is delivered instantly after purchase.
Because the Spherical Intelligence Layer is included, teams can onboard significantly faster without long implementation cycles or formal training requirements.
Most agencies can begin applying the framework to active client planning conversations immediately.
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Reusable.
This is an agency commercial deployment license—not a single-use engagement purchase.
Your team can apply the framework across multiple:
clients
campaigns
budget cycles
planning scenarios
The value compounds as more clients and planning engagements use the framework.
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No. The Spherical Intelligence Layer is not generic AI, a prompt library, or a chatbot added onto a spreadsheet.
It is a source-grounded planning partner trained on the actual Spherical framework, product documents, workflow rules, and completion logic.
It is designed to help your team use the framework correctly: where to start, what to complete next, where inputs belong, what a planning gap means, and what client recommendation should follow.
The framework is designed to be self-guided through the Spherical Intelligence Layer, so your team can begin using it without a required onboarding call, training program, implementation process, or AI expertise.
Your team does not need to write complex prompts or know how to train an AI system. The guidance is already built around the Spherical framework, product documents, workflow rules, and intended completion sequence.
Founding agencies receive optional activation support for access, setup, license-use questions, and first-use clarification if needed.
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No. Spherical does not guarantee campaign performance.
The framework is designed to help your agency evaluate whether a plan is realistic before launch, identify planning gaps, and make stronger recommendations before budget is committed.
It improves planning clarity. It does not replace execution quality, market conditions, creative performance, landing page performance, offer strength, media buying skill, or client-side constraints.
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Most agencies won’t recover the cost of this license from better planning. They’ll recover it from avoiding one bad planning decision.
If a client budget is off by even 2–3%, the financial impact can exceed the cost of this system immediately.
This isn’t priced like a spreadsheet download because it isn’t one.
Your agency license includes:
reusable commercial deployment across unlimited client engagements
internal team licensing
the full planning framework (Budget Control Map, Campaign Forecasting & Reality Check, Executive Alignment Brief)
the Spherical Intelligence Layer for onboarding, interpretation, and implementation support
This Founding Agency License pricing is reserved for early agency partners and will increase as commercial deployment expands.
For agencies managing meaningful budgets, the ROI comes from preventing flawed assumptions before they become expensive client problems.
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Founding pricing is available for the first 10 agencies during the initial commercial rollout.
The Founding Agency License is $5,999. Standard agency pricing is $7,500 after the first 10 Founding Agency Licenses are claimed.
If you want the founding price, the best time to purchase is before your next client planning cycle.
Use Spherical before your next client plan becomes a commitment.
The safest time to find the planning gap is before the client approves the budget.
Before launch.
Before spend is committed.
Before the gap shows up in reporting.
Before your team has to defend a plan the numbers never supported.
The next client planning cycle is the real deadline.
The Spherical Agency Planning Framework gives your agency a repeatable way to pressure-test client goals, budgets, forecasts, and assumptions before campaign plans become client commitments.
Founding Agency License: $5,999
Limited to the first 10 agencies during the initial commercial rollout.
Standard agency pricing: $7,500 after founding access closes.
Use it before your next client budget approval.
Instant access. Self-guided through the Spherical Intelligence Layer. Commercial agency use. Editable Google-based assets. No subscription.
Need invoice or procurement support? Contact us before purchase.Still Have Questions?
If you’re evaluating fit, licensing scope, procurement requirements, or implementation questions, we’re happy to help clarify.
For enterprise licensing, procurement workflows, or pre-purchase questions.